Industry News | February 1, 2017

KFC Introduces Georgia Gold Honey Mustard BBQ Chicken

Following the wildly successful introduction of last year’s spicy, smoky, crispy KFC Nashville Hot Chicken, the Colonel introduces a new, exclusive flavor that’s like gold for your insides—Georgia Gold Honey Mustard BBQ Chicken. Available for a limited time beginning January 30, the crispy and tangy Georgia Gold is like a grown-up honey mustard—sweet with attitude.

The flavor is based on the tangy mustard-based BBQ found in South Carolina and Northern Georgia, and is a continuation of the authentic regional flavors KFC is exclusively bringing to restaurants across the country.

KFC Georgia Gold comes with a new king of fried chicken. Actor and producer Billy Zane, best-known for his roles as tycoon Cal Hockley in Titanic and most recently as Stan Gutterie on ABC’s summer smash hit, Guilt, will appear as the Georgia Gold Colonel in the brand’s latest ad campaign starting January 29. For the specialty role, KFC sought out an established actor who knows you don’t have to be a millionaire to eat like one. “Just like KFC’s Georgia Gold, I’m sophisticated, classy and gold. Yes, you read that right. I’ve undergone extensive gold plating in support of this new offering from KFC. Totally worth it,” says Billy Zane, the Georgia Gold Colonel.

“Our KFC Georgia Gold is like no other fried chicken you’ve ever eaten,” says Kevin Hochman, KFC U.S. chief marketing officer. “At $5.49 it’s a lot cheaper than real gold. And a lot tastier.”

Georgia Gold Honey Mustard BBQ is available in Extra Crispy Chicken, Extra Crisp Tenders and Chicken Littles. Participating KFCs will also offer Georgia Gold Kentucky Grilled Chicken and Georgia Gold hot wings. To fans’ delight, KFC’s wildly successful Nashville Hot Chicken (recently named one of the top five new fast food items of 2016 by Brand Eating) will also be available when Georgia Gold is added to the menu for a limited time. Both Georgia Gold and Nashville Hot are available exclusively at participating KFC restaurants for a limited time. Individual Georgia Gold and Nashville Hot basket meals will be available for $5.49 and include three Extra Crispy Tenders or two pieces of Extra Crispy Chicken, an individual cole slaw and a biscuit. Georgia Gold and Nashville Hot Big Baskets will be available for $9.99 and include six Extra Crispy Tenders or four pieces of Extra Crispy Chicken, an individual cole slaw, an individual mashed potatoes and gravy and two biscuits.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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