Industry News | December 12, 2014

KFC Looks to Fight Hunger with #FillUpForGood Campaign

image used with permission.

The holidays are a time to be grateful and to give back, and that's what KFC plans to do with the launch of its #FillUpForGood campaign. Teaming up with Feeding America, the nation's largest domestic hunger-relief organization, KFC invites consumers to help KFC reach its goal to fund 1 million meals to those in need this holiday season.

Feeding America works directly with major manufacturers, retailers, and other partners across the country to secure safe, nourishing food that would otherwise go to waste. For every 50 cents received, the Feeding America network of food banks can help provide five meals through food pantries and meal programs across America.

Supporting KFC's #FillUpForGood Campaign is easy. All consumers need to do to help KFC reach its 1 million meal donation goal is post a picture of a KFC $5 Fill Ups meal on social media (Twitter, Instagram, or Facebook) with the hashtag #FillUpForGood. For each social post or repost that includes a $5 Fill Ups meal photo and #FillUpForGood hashtag, KFC will donate 50 cents to Feeding America (equal to five meals) for those struggling with hunger across the country. KFC will donate up to $100,000.    

"KFC introduced the $5 Fill Ups in July of this year and America has really shown them some love," says Kevin Hochman, chief marketing officer for KFC U.S. "The #FillUpForGood Campaign allows KFC to pay it forward with the bold challenge of helping to provide 1 million meals to feed Americans struggling with hunger, driven by the support of our loyal customers and Feeding America."

"We're excited to partner with KFC this holiday season and help more Americans become engaged in our fight to end hunger," says Nancy Curby, vice president of corporate partnerships for Feeding America. "With their commitment, the Feeding America network of food banks will be able to provide more food for our neighbors in need."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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