Industry News | May 4, 2017

KFC Releases a Romance Novella for Mother's Day

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KFC announced today it is giving moms the ultimate Mother’s Day gift with its first romance novella, “Tender Wings of Desire,” featuring Harland Sanders as the love interest. Paired with a $20 Fill Up featuring KFC’s Extra Crispy Chicken, mothers can finally get what they want this year—a family meal they don’t have to cook, and some alone time with a captivating novella.

Set in Victorian England, the novella follows rebellious Lady Madeline Parker, who finally feels like she is in control of her life after running away from Parker Manor and a loveless betrothal. When she finds herself swept into the arms of Harland, a handsome sailor with a mysterious past, she realizes she cannot control how she feels. Madeline must choose between a life of order and a man of passion. Since KFC believes every mother deserves the chance to get a taste of “Tender Wings of Desire,” the company is making the novella available as an e-book, which can be downloaded for free for a limited time on Amazon.com starting today.

KFC will also surprise 100 fans on Facebook with the chance to win dinner and a hard copy of the book.

“The only thing better than being swept away by the deliciousness of our Extra Crispy Chicken is being swept away by Harland Sanders himself,” says George Felix, director of advertising for KFC U.S. “So this Mother’s Day, the bucket of chicken I get for my wife will come with a side of steamy romance novella. Dinner is taken care of and she’ll have the time to escape her busy schedule.”

Mother’s Day is KFC’s best-selling day of the year. The restaurant chain experiences a 40 percent sales jump on the holiday dedicated to celebrating mom, serving about 380,000 families each year on Mother’s Day. That equals approximately 6.5 million pieces of chicken, 900,000 servings of mashed potatoes and gravy, and 480,000 servings of cole slaw.

This Mother’s Day KFC encourages you to treat Mom to a $20 Fill Up that comes with eight pieces of Extra Crispy Chicken, a large cole slaw, four biscuits and two large helpings of mashed potatoes and gravy. It’s a home-cooked meal with enough to feed a family of four, so Mom gets the night off to sit back, relax and be whisked away to a faraway fantasy.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.