Starting September 16, KFC will test Kentucky Fried Chicken & Donuts for a limited time only in Norfolk/Richmond, Virginia, and Pittsburgh. Kentucky Fried Chicken & Donuts brings two all American classics together, with a pairing of KFC’s world-famous fried chicken, coupled with a fresh glazed donut.
Consumers will have a variety of options to satisfy their sweet and savory taste buds, featuring:
KFC is no stranger to food combinations and sweet deals, most recently introducing the limited time offerings of Cinnabon Dessert Biscuits this past May, Kentucky Fried Chicken & Waffles in November 2018, and currently offering free chocolate cake with the purchase of a 10-piece meal at participating restaurants.
As part of its food innovation strategy, KFC is always looking for ways to serve its customers with new delicious and innovative choices. The Chicken & Donuts trend has been gaining popularity, but mostly on a local level in areas like Philadelphia, San Diego and Portland.
Consumers are increasingly seeking novel, craveable flavor combinations that give them the best of both sweet and savory worlds to create a unique taste experience. Through this test market, KFC is evaluating consumer appetite for bringing this growing food trend to its customers on a national scale.
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