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    KFC Turned Colonel Sanders into a Faux Bearskin Rug for Valentine’s Day

  • Industry News February 5, 2019
    KFC
    Starting this week, some lucky fried chicken fans will compete to win an ultimate KFC date night package featuring a limited-edition faux bearskin rug that looks like the Colonel Harland Sanders.

    Kentucky Fried Chicken is celebrating Valentine's Day with an online contest offering super fans the chance to win date nights for a year with the brand's famous founder, Colonel Harland Sanders, in rare and special form.

    Starting this week, some lucky fried chicken fans will compete to win an ultimate KFC date night package featuring a limited-edition faux bearskin rug that looks like the Colonel Harland Sanders, KFC's famous fried chicken founder.

    Available exclusively by entering an online contest on Reddit, in addition to the Colonel Sanders bearskin rug, contest winners will receive two fried chicken pajama onesies, a gift card for KFC for two for a year—perfect for two $5 Fill-Ups each month—and a yearly subscription to an online streaming service providing endless date night entertainment.

    "I'm no dating expert, but the only thing I can think of that's more romantic than eating fried chicken on Valentine's Day, is eating fried chicken on a faux bearskin rug created in the likeness of the greatest chicken salesman of all time—Colonel Sanders," says Andrea Zahumensky, KFC U.S. CMO.

    The contest is now live for fans who dream of cozying up with their significant other next to the infamous fried chicken salesman or even those who have always dreamed of incorporating the Colonel into their home decor. KFC is calling for its most loyal followers to go head to head in an online creativity competition by submitting unique and wacky—but still SFW—content on various subreddits for a chance at the ultimate date night package.

    There are three ways to enter, and three packages to be won:

    • Graphic design pros, and amateurs who think they are, can enter a photoshop battle to transform an image of the Colonel Sanders rug into a humorous, outlandish or romantic digital masterpiece.
    • Those possessing the gift of the written word can enter a storytelling challenge—KFC sets the scene, and entrants will be asked to complete the narrative, transforming it into a romantic vignette.
    • Aspiring artists can try their hand, literally, at a drawing duel by submitting a one-of-a-kind art piece depicting their ideal romantic evening, inspired by the Colonel Sanders faux rug, of course.

    Entrants and online onlookers can check out details of the contest, enter to win or simply view the submissions by visiting KFC's Reddit profile here.

    The contest will close on Sunday, February 10 at 11:59 p.m. EST and the deserving lucky-in-love winners will be notified on Monday, February 11. KFC assures the packages will be rush delivered to each winner just in time for Valentine's Day.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.