King-Casey and Sherri Kimes, two consultancies specializing in restaurant data analytics, announced they are working together to help restaurant brands optimize their menus. By combining King-Casey’s in-depth research of customer attitudes and behavior with Sherri Kimes’ best-in-class revenue management and pricing strategies, this partnership will help joint clients increase revenue and profitability with low-risk enhancements to menu strategy, content, and pricing.
As menus become increasingly digital, there are opportunities for brands to create custom menus based on location, guest demographics, purchasing behavior, and more. Using data gained through in-depth research, King-Casey and Sherri Kimes can make recommendations to optimize restaurants’ menu strategy, content, design, and pricing structure in a way that promotes revenue and profitability while encouraging repeat customers.
“The beauty of this partnership is that it combines methodologies and best practices that our firms have proven over the years,” says Tom Cook, Principal of King-Casey. “For more than 30 years, King-Casey has been helping restaurants increase sales and profits by applying our customer-centric menu optimization process. Now, Sherri Kimes’ revenue management and pricing skills bolster our capabilities to develop and test different product and pricing strategies to determine which are best for improving business performance.”
“Our data-driven approach improves menu revenue and profit for our clients, without negatively impacting customer buying patterns and behavior,” adds Sherri Kimes. “While we focus on data that shows customers’ actual buying behavior, King-Casey brings the ability to understand the sentiments driving that behavior. By working together, we can provide clients with a powerful combination of recommendations to optimize their menu, revenue, and profitability.”
