Two well-known retail and restaurant brand consultancies—King-Casey and Envirosell—have joined forces to create “P2P PRO,” an innovative process that uses proven research methodologies to re-engineer Path to Purchase strategies and communications to achieve tangible business results. “P2P PRO” offers clients research & consulting; strategy; design and optimizing the customer experience around Path to Purchase issues.
King-Casey principal Tom Cook says: “The beauty of this data-driven solution is that it is based on methodologies that our firms have proven in the field over the years. In the case of our firm, it leverages our proprietary COZI [Customer Operating Zone Improvement] strategic discipline and zone communication skills. COZI recognizes that customers behave differently in different store areas [zones], and therefore require different messages to capitalize on and address these behaviors. Most recently, we successfully applied COZI on assignment for SABMIller in Colombia. Other retail/retailer clients include Home Depot, the US Postal Service and American Natural convenience stores”
“We have worked with Paco Underhill and his Envirosell team for many years on clients such as Subway, KFC, Taco Bell and the US Postal Service,” Cook says. “We know that their ‘Mobile Eye-Tracking’ and behavioral research are a perfect complement to us. I can safely say that nothing in the market comes close to ‘P2P PRO’.”
Envirosell principal Paco Underhill says that: “Our firm has a single passion—to determine what makes customers tick by studying the way people shop in a store, whether bricks and mortar or online. Because that passion translates into business success, we have a 74 percent client retention rate. Partnering with King-Casey, our long-times associates, on this project is a logical step.”
Founded in 1953, King-Casey is a pioneer in retail consulting, branding and design. Its proprietary Customer Operating Zone Improvement discipline (COZI) enables clients to optimize menuboards, store environments and customer zone communications.
Envirosell, founded in 1986, is a leading research consultancy in the retail environment, integrating analysis of layout, merchandising and operations with shopper behavior and perceptions. The firm has studied restaurants, products, brands, stores, malls, airports, banks, hotels, and services for Fortune 100 clients.
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