Industry News | August 17, 2009

Kiosk Provider Partners with IBM

IBM and EMN8 announced their agreement to jointly manufacture, market, and support EMN8’s self-service order and pay kiosk products.

As part of the agreement, EMN8 will transition production of its OrderM8 4000 kiosk hardware platform to IBM. Once IBM production is underway, the companies plan to develop future generations of kiosk products, including a full-service kiosk incorporating IBM’s Anyplace kiosk technology.

Under the mutual marketing initiative, IBM sales representatives can now offer their clients EMN8’s self-service solution as well as future generations of products developed jointly by the two companies. In addition, a key component of the agreement is EMN8’s ability to leverage IBM’s TotalStore services, including kiosk deployment, help desk, training, proactive health checks, depot, and on-site maintenance provided by IBM’s Global Technology Services.

“IBM’s 20-plus years in the kiosk marketplace and experience working with [quick-serves] enables us to provide EMN8 with tested technology and services that will help them to achieve greater scalability and reach,” says Brenda Harvey, vice president of Integrated Technology Services, part of IBM’s Global Technology Services.

Since its inception seven years ago, EMN8 has partnered with major foodservice brands to bring self-service to millions of their guests in the U.S. With a focus of restaurant margin maximization, EMN8 designs products to increase average check, improve speed of service, enhance guest satisfaction, and deliver consistent in-store brand messaging to customers, while reducing overall operating costs.

“Our business is growing rapidly,” says Perse Faily, CEO of EMN8. “IBM’s high-volume, high-quality production and extensive service capabilities are key ingredients for serving the needs of a quickly growing kiosk market as well as meeting the rigorous demands of the [quick-serve] and fast casual environments. With IBM’s production and service capabilities and our marketing model, we both can offer attractive pricing to our clients—critically important in a tight economic environment.”

The agreement was signed in the second quarter of 2009.

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