Popular Mediterranean chain The Hummus & Pita Co. attracted new investment from early stage restaurant investor, Kitchen Fund. The fund’s founders Dan Rowe and Greg Golkin will also join the board of the company.
The Hummus & Pita Co. is the fastest growing Mediterranean fast casual in the U.S., serving freshly baked pita bread and Mediterranean favorites including hummus, laffas, and gyros. The Hummus & Pita Co. was founded on the idea of offering fresh, healthy, and delicious Mediterranean food in a casual environment.
“We are thrilled to have the support of Kitchen Fund,” says Janice Axelrod, CEO and founder. “Having a strategic investor with their wealth of experience will allow us to grow the right way.”
The brand has grown tremendously since 2011 when Janice Axelrod first opened the doors on 6th Avenue and 17th Street. The restaurants are now run with the help of her sons David and Steve Pesso, and the family operates 4 corporate locations throughout Manhattan. The investment from Kitchen Fund will go towards building infrastructure for rapid growth of corporate and franchise locations.
Kitchen Fund is an early-stage restaurant investor which provides financial capital and operational expertise to emerging restaurant brands. Kitchen Fund was founded in partnership with Fransmart, a world-leading franchise development firm, whose brands have opened over 5,000 restaurants worldwide. The group has invested in several segment-redefining brands, including INDAY, Mr. Holmes Bakehouse, and Cava.
“The biggest challenge with healthy eating is that too often you must sacrifice taste. The Hummus & Pita Co. has been able to take a healthy menu and make it craveable,” says Greg Golkin, founder of Kitchen Fund. “The accessible brand and food will allow The Hummus & Pita Co. to thrive in any market.”
The Hummus & Pita Co. is looking for franchise partners to help introduce its menu to customers in major media markets across the country. Fransmart serves as The Hummus & Pita Co.’s exclusive franchise development partner and is the franchise development partner behind the explosive growth of brands like Five Guys Burgers and Fries.
