Industry News | June 25, 2013

Kraft Foodservice Launches Bev1 Brands Beverage Portfolio

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Kraft Foodservice is excited to announce the launch of Bev1 Brands, a platform that unifies the full portfolio of Kraft hot and cold beverage brands. From coffee brands to cold drinks, Bev1 Brands provides operators with everything they need to meet their demands including products, equipment, merchandising, and service support.


The Bev1 Brands umbrella includes the following Kraft brands:


• Capri Sun – the juice pouch drinks that are a favorite of kids and parents

• Country Time – good, old-fashioned lemonade customers love

• Crystal Light – the #1-selling non-carbonated sugar-free drink mix

• General Foods International – creamy café-style coffee beverages

• Gevalia – premium coffee that embodies European refinement

• Kool-Aid – the drink for kids of all ages

• Maxwell House – consistently rich and satisfying full-bodied coffee

• Tang – the orange drink that hydrates and energizes

• Tassimo Pro – the one-touch system for specialty coffee beverages

• Yuban – 100% premium, full-flavored arabica coffee


Bev1 Brands gives operators access to the National Equipment Center that provides support and service to qualifying accounts across the entire portfolio. The National Equipment Center will ensure equipment runs at peak efficiency with routine service updates and maintenance. Operators will also have access to 24-hour customer service representatives and a national network of approved service companies to ensure immediate solutions and complete support.

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