Krak Boba, the renowned boba tea brand, announced the successful soft opening of its 10th location in Moreno Valley, California, which took place on Dec. 15, 2023. With the community buzzing with excitement, Krak Boba is gearing up for an epic grand opening event on Jan. 13, 2024, promising a celebration like no other.

Krak Boba takes pride in using only the finest ingredients to craft signature boba teas, featuring exciting flavor combinations. Each drink on the menu undergoes taste-testing and receives high ratings before earning a spot on the menu. Krak Boba’s commitment to guest satisfaction and their passion for reimagining traditional boba drinks truly sets them apart from the rest and they are ready to introduce their flavors to even more communities in the U.S.

The team is working tirelessly to create an unforgettable experience for all attendees, with exciting prizes and activities planned throughout the day. The event expects to have 1,000 people in attendance, music, unforgettable boba drinks, exciting prizes and activities, an ice sculpture and more.

“This opening is the first of many openings this year and we’re excited to celebrate each and every one of them,” says Tin Do, CEO of Krak Boba. “These events hold a special place in my heart because they are a unique opportunity to connect with our new community while introducing our brand to a fresh audience. In our past openings, we’ve given away exciting prizes, from a 55-inch TV to a year’s worth of boba, and Krak Boba gift cards. It’s our way of giving back and creating lasting moments for our valued guests.”

As Krak Boba continues to rapidly expand, with ten locations now in Southern California and 13 more openings soon in Florida, Texas, Minnesota, Indiana and Northern California, the brand aims to bring its unique blend of creativity, authenticity and quality to new markets. 

What makes Krak Boba different than other boba tea franchises is its approachability to newcomers to the boba tea market. Krak Boba crafted the concept of “PersonaliTEAs,” aligning people’s personalities with different types of boba tea drinks. Each PersonaliTEA is designed to break down taste and lifestyle profiles into relatable and delicious flavor options, eliminating any hesitation associated with trying bubble tea for the first time. This strategy allows Krak Boba to appeal to any market segment, from boba connoisseurs to first-time sippers.