Industry News | September 18, 2014

Krispy Kreme Calls In Ghostbusters for Latest LTO

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Switch on your proton packs because the boys are back in town: Krispy Kreme and Sony Pictures Consumer Products have joined together to mark the 30th anniversary of  the blockbuster motion picture franchise with an exclusive offer of two new marshmallow Kreme-filled Ghostbuster treats inspired by the supernatural comedy’s villains. In conjunction with the release of the Ghostbusters 30th Anniversary Edition Blu-ray release, Krispy Kreme is introducing Ghostbusters and Stay Puft Marshmallow Doughnuts that will be available September 29 through October 31 at participating Krispy Kreme U.S. and Canadian locations.

"We are truly excited to collaborate with Sony Pictures in celebration of the 30th anniversary of the iconic Ghostbusters brand,” says Dwayne Chambers, Krispy Kreme’s chief marketing and innovations officer. “And we are delighted to bring our fans two delicious limited-edition treats that are as unique, creative, and joyful as this beloved film franchise.”

“We are so excited about the 30th anniversary of Ghostbusters and our collaboration with Krispy Kreme Donuts as well as the launch of our new Ghostbusters website. Both brands have an incredible legacy with consumers and with exclusive donuts at Krispy Kreme locations and a retail promotion featuring the Blu-ray offering, we are confident everyone’s proton packs will be loaded,” says Greg Economos, senior vice president for Sony Pictures Consumer Products.

The Krispy Kreme Ghostbusters Doughnut is a marshmallow Kreme-filled shell topped with white icing, a decorative green splat inspired by Slimer, and a Ghostbusters logo sugar piece. The Stay Puft Marshmallow is a marshmallow Kreme-filled shell topped with white icing, decorated with Stay Puft Marshmallow Man’s familiar face and a sugar piece hat.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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