Industry News | August 7, 2017

Krispy Kreme Debuts Reese’s Peanut Butter Doughnut

Krispy Kreme
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Krispy Kreme introduced the new Krispy Kreme Reese’s Peanut Butter Doughnut, available for a limited time only at participating shops in the U.S.

“Similar to our hot, fresh doughnuts, the matchmaking of chocolate and peanut butter is a delicious combination that consumers have enjoyed for generations,” says Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “In partnering with The Hershey Company, we’re satisfying an intense desire that Krispy Kreme and Reese’s fans never knew they had.”

Combining two iconic American flavors, the new Krispy Kreme Reese’s Peanut Butter Doughnut is filled with a Reese’s Peanut Butter Kreme filling, dipped in chocolate icing and topped with a chocolate and peanut butter drizzle, and Reese’s Mini Peanut Butter chips and peanuts.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.