Industry News | July 24, 2015

Krispy Kreme Iced Coffee Lands in Grocery Stores

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Krispy Kreme announced that three of its ready-to-drink iced coffee flavors—mocha, vanilla, and caramel—are now available in the refrigerated section and beverage aisles of participating grocery, convenience, and mass merchants stores nationwide. These flavors are available in individual 10-ounce or take home 32-ounce sizes.

“These are the same great tasting iced coffees that were recently rolledout at Krispy Kreme shops around the country,” says Mark LaBrecque, Krispy Kreme Vice president of marketing, CPG, and licensing. “These iced coffees quickly developed a following and we’re happy to be able to meet the increasing demand through our partnerships with nationwide retailers.”

The delicious iced coffees, which were developed and distributed through a licensing partnership with International Marketing Systems LTD brokered by Krispy Kreme’s licensing agency Brand Central, mark the latest achievement for Krispy Kreme’s growing consumer packaged goods business.

“Over the past year we have made more Krispy Kreme products available to our fans around the country,” LaBrecque says. “From recently launched Krispy Kreme K-Cup packs, Danishes, and now ready-to-drink iced coffees that complement our Original Glazed and other doughnuts, we have a range of offerings for every Krispy Kreme fan conveniently available in retail locations around the country.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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