Krispy Kreme Introduces Biscoff Doughnut Collection

    Industry News | January 9, 2023
    Krispy Kreme Biscoff doughnuts.
    Krispy Kreme
    The doughnuts are dipped in Biscoff Cookie Butter icing.

    Krispy Kreme Biscoff doughnuts are now arriving! Introducing the Biscoff Doughnut Collection: three all-new doughnuts that take doughnut and cookie lovers on a roundtrip of sweetness, combining the unique and delicious flavors of both brands for the first time in the United States.   

    Beginning Jan. 9 for a limited time at participating shops across the U.S., sweet treat fans can enjoy the first-class collaboration that combines Krispy Kreme’s Original Glaze with Lotus Biscoff’s Cookies and Cookie Butter, known for its unique and delicious caramelized cookie taste: 

    • Biscoff Iced Doughnut: A Krispy Kreme Original Glazed doughnut dipped in Biscoff Cookie Butter icing.​ 
    • Biscoff Cookie Butter Cheesecake Doughnut​: An Original Glazed doughnut dipped in Biscoff Cookie Butter icing and topped with a swirl of cream cheese buttercream and Biscoff Crumble.​ 
    • Biscoff Cookie Butter Kreme Filled Doughnut​: A shell doughnut filled with Biscoff Cookie Butter Kreme filling, dipped in Biscoff Cookie Butter icing and topped with a swirl of dark chocolate icing and Biscoff Crumble.  

     

    “Our doughnuts made with Lotus Biscoff are popular around the world and it’s definitely time for our U.S. fans to get a taste,” says Dave Skena, Global Chief Brand Officer for Krispy Kreme. “Both doughnut and cookie lovers will be amazed by this delicious combination.” 

    Krispy Kreme guests who fly into participating shops and purchase any Krispy Kreme Biscoff doughnut also will receive a free Biscoff cookie packet, a favorite treat on flights around the world, while supplies last.  

    Can’t get to a Krispy Kreme shop? Krispy Kreme is delivering these doughnuts fresh daily to select grocery stores near Krispy Kreme shops. Find the Biscoff 6-pack doughnut assortment at many local Walmart, Kroger, Food Lion, Publix, Stater Brothers, Wakefern and more stores.

    News and information presented in this release has not been corroborated by WTWH Media LLC.