As we begin 2021 determined for a better year, Krispy Kreme wants fans to remember that no accomplishment is too small to celebrate. And what better way to reward “mini wins” than with mini doughnuts?
Krispy Kreme is introducing a new limited-edition Mini Dessert Doughnut Collection, inspired by four fan-favorite desserts, that is a delightfully small, delicious, melt-in-your-mouth experience. Available beginning January 11 at participating shops across the U.S., the Mini Dessert Doughnut Collection includes: Lemon Bar, Strawberry Cheesecake, Chocolate Chip Cookie Dough and Birthday Cake mini doughnuts. Fans can try all four of the delicious mini desserts in a new four-count box, joining the 16-count box offering for even more ways to celebrate together.
To further help fans celebrate their “mini wins” kicking off the year – from remembering to unmute yourself before talking on video meetings to wearing “real” pants – Wednesdays throughout the month are now mini “Win-days” at Krispy Kreme. On Jan. 13, 20 and 27, Krispy Kreme will offer sweet deals on doughnuts for anyone who participates in the mini win; just follow @krispykreme on social media to be among the first to know the “Win-day” offer.
“Coming off 2020, celebrating any and all wins – including small ones – is a way we can keep each other’s spirits up,” says Krispy Kreme Chief Marketing Officer Dave Skena. “Our Mini Dessert Doughnut Collection is a great way to celebrate the little wins to bring out the big smiles that keep us going.”