Industry News | February 2, 2017

Krispy Kreme Introduces New Coffee to Pair with Doughnuts

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Krispy Kreme Doughnuts announced an all-new, freshly brewed coffee designed to be the perfect complement to its Original Glazed doughnuts and other treats—a combination that’s deliciously inseparable.

Now available at Krispy Kreme shops nationwide, guests can choose from two authentic blends of fresh coffee: new Smooth for subtle, easy drinking and Rich for a more bold experience. Both are made from 100 percent Arabica beans.

“We have completely reinvented Krispy Kreme coffee from the bean to the cup, ensuring our customers’ beverage experience delivers the fresh quality and taste you always get from Krispy Kreme Doughnuts,” says Jackie Woodward, chief marketing officer of Krispy Kreme Doughnuts. “Our new Smooth coffee is the only coffee designed to be the perfect complement to Krispy Kreme’s freshly-made Original Glazed doughnuts and other treats. It’s a combination that’s deliciously inseparable, and we’re proud to say that our coffee is now doughnut-worthy.”

Matching a coffee with the unique taste of a Krispy Kreme doughnut is a complex feat, in part, because the coffee must have just the right balance of flavor profiles. After sourcing Arabica beans from Sumatra, Colombia, Guatemala and Brazil, Krispy Kreme Doughnuts spent months working with experts to create the perfect coffee blends for its doughnuts—offering light acidity to balance the sweetness and with nuttiness and citrus notes to complement the treats. Lightly roasted with a subtle blend of Central and South American beans, the new Smooth blend is crafted to produce a smooth, balanced body for easy drinking and a naturally sweet finish. As a bold alternative, the new Rich blend is an aromatic and flavorful medium-bodied blend of Central, African and Indo-Pacific beans, creating a lush, well-rounded flavor and satisfying finish.

Beginning February 6, Krispy Kreme customers who purchase any size of the new coffee will receive a free Original Glazed doughnut.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.