As doughnut lovers continue to enjoy the return of Krispy Kreme “Fan Favs,” the brand is expanding its “C-Sweet,” accepting applications for the new role of “Chief Doughnut Dreamer.”
Beginning today through June 18, any fan can “apply” via social media for the chance to be Krispy Kreme’s first-ever Chief Doughnut Dreamer and join Krispy Kreme’s Innovation Team at the company’s headquarters in Charlotte, N.C., to develop their future Fan Fav doughnut. Krispy Kreme plans to make the new doughnut flavor available to fans and will also give the Chief Doughnut Dreamer a free year of doughnuts.
“Our fans know Krispy Kreme loves making new, delicious doughnut creations, often through unexpected brand collaborations, but this might be our greatest collab yet,” says Dave Skena, Global Chief Brand Officer for Krispy Kreme. “Our fans are constantly sharing ideas for new flavors, so we’re expanding our ‘C-Sweet’ by naming one of them our Chief Doughnut Dreamer! We hope they’ll come create Krispy Kreme’s next Fan Fav with unprecedented access to our Innovation Kitchen to make their doughnut dreams real.”
To apply, Krispy Kreme fans should share a video on Instagram or Twitter that demonstrates they have what it takes to become Chief Doughnut Dreamer, using #ChiefDoughnutDreamer and #Contest. Krispy Kreme’s Chief Doughnut Dreamer will be selected via a recipe of passion for Krispy Kreme, doughnut dream creativity and quality of application. See rules here: www.krispykreme.com/doughnutdreamer.
Guests can still enjoy four “Fan Favs” from recent years through June 18 while supplies last, including the Banana Pudding Doughnut, Chocolate Kreme Pie Doughnut, Key Lime Pie Doughnut and Strawberries & Kreme Doughnut. Krispy Kreme’s Fan Favs are available in-shop and for pickup or delivery via Krispy Kreme’s app and website.