Kreme Doughnuts Inc. today announced that Cindy Bay, a veteran of the QSR industry, has joined the Company as senior vice president of company store operations.

Bay has spent the greater part of her successful career with McDonald’s Corporation, one of the leading foodservice providers in the world, where she advanced to vice president of operations, overseeing more than $1.2 billion in sales for 670 restaurants. Bay brings to the Company more than 25 years of experience in multi-unit operations and training.

“We are pleased Cindy Bay, a special individual with an outstanding background and track record at one of the world’s premier quick service restaurant operations, is joining the Krispy Kreme team,” says Jim Morgan, chairman, president and CEO. “I am confident she will have a major positive impact on our Company Store operations as we continue to move forward in our ongoing transformation.”

Bay comments, “I am extremely excited to be joining a company with an iconic brand and a special history like Krispy Kreme. This is a great opportunity for me to be part of the transformation of one of America’s most recognized organizations, and I’m eager to get started.”