Krispy Kreme Doughnuts announced that Cindy Bay has been promoted to senior vice president of US Franchises and Company Stores, reporting to Jim Morgan, president and CEO.

Bay has served for the past three years as senior vice president of company store operations at Krispy Kreme. Prior to joining Krispy Kreme, she had a long and successful career with McDonald's Corporation, including more than 25 years of leadership experience in multi-unit operations, training, and franchising. Her new responsibilities will include domestic franchise operations and real estate, as well as company stores.

"I could not be more confident about Cindy's ability to assume these additional responsibilities," Morgan says. "She has been a major contributor to the progress we have achieved, and we are fortunate to have someone of her caliber on our senior management team. Cindy is both a skilled operator and an experienced leader in franchisee relationships, and I have no doubt that she will continue to do an outstanding job."

Steve Lineberger, the company's senior vice president in charge of US Franchise Operations, has decided to leave the company after July 29, 2011, in order to devote more time to personal priorities. Lineberger served in various roles during his five year tenure with Krispy Kreme, and is a member of the senior management team reporting to Jim Morgan.

"As a member of our senior management team, Steve has earned both my respect and admiration, and I am therefore supportive of his decision, which is a personal one centered in his deep commitment to his faith and family," Morgan says. "He has been a loyal and valuable team member, and a significant contributor to our success. We wish him the very best."


Desserts, Employee Management, News, Krispy Kreme