Krispy Kreme announced today that it will open the first-of-its-kind flagship in Times Square, delighting New Yorkers and tourists alike with the most awesome doughnut experience imaginable. Opening in early 2020, the shop will serve more guests annually than any other Krispy Kreme location in the world.
Within the shop’s 4,500-square-foot retail space, Krispy Kreme will bring its iconic doughnut theater experience to life on the world stage. From the mixing of raw ingredients to the iconic glaze waterfall, Krispy Kreme Times Square Flagship will showcase the end-to-end doughnut making process, creating a wondrously delightful customer experience that is surpassed only by the first bite of Krispy Kreme’s melt-in-your-mouth Original Glazed Doughnuts just minutes later. And guests can take that first bite while sitting in the world’s largest Krispy Kreme doughnut box with stadium-style seating, offering the perfect view of the doughnut theater across the shop.
“Our direction is to be the most loved sweet treat brand in the world. In the most iconic city in the world, the Krispy Kreme Times Square Flagship will showcase our brand on the global stage and inspire customer wonder. We love making awesome doughnuts—and New Yorkers deserve hot and fresh doughnuts,” says Michael Tattersfield, CEO and president of Krispy Kreme Doughnut Corporation.
The world’s largest Hot Light will signal to the Times Square masses the making and serving of hot and fresh doughnuts 24 hours a day at the flagship, where immersive and interactive digital activations will provide guests both group and individual experiences. The flagship will also offer new, exclusive merchandise that celebrates both New York City and Krispy Kreme in a fresh and fun way.
To accommodate guests who are on the go, Krispy Kreme Times Square Flagship will offer numerous convenience features, including an exterior walk-up window where guests can purchase Original Glazed Doughnut dozens, pre-packed assorted dozens and coffee. The flagship will also offer an interior “grab-and-go” counter featuring pre-packed dozens of Original Glazed Doughnuts, select assortments and merchandise.