Krispy Kreme's Conversation Heart Doughnuts Return for Valentine's Day

    Industry News | January 28, 2020

    Krispy Kreme

    ach of Krispy Kreme’s heart-shaped doughnuts are topped with one of 24 sweet edible messages.

    Krispy Kreme is making it easy to express “ALL THE FEELS” about all relationships this Valentine’s Day with the return of Conversation Heart Doughnuts, available now through February 14 at participating shops across the U.S.

    Finding the words to tell your friends and loved ones you’re their “#1 FAN” can be hard. In fact, a new national survey conducted in January found that 84 percent of adults struggle to articulate their feelings for their friends, family and co-workers.

    Believe it or not, one of today’s most popular forms of communication is not immune to the challenge: of the 1,004 adults surveyed, 72 percent stated they’ve sent a Direct Message that communicated the wrong thing. Talk about the opposite of “DREAMY!” Meanwhile, 62 percent agreed that giving a doughnut would be a great way for someone to show they care, making it a no-brainer to “SAY YES” to saying how you feel this Valentine’s Day with doughnuts, not DMs.

    “With all the online tools today, we talk so much, yet say so little. There’s so much room for mixed signals and misinterpretation, especially around Valentine’s Day – the one day you definitely don’t want to mess it up,” says Dave Skena, Chief Marketing Officer for Krispy Kreme. “Getting offline and saying how you feel with delicious Doughnut Messages makes perfect sense.”

    Each of Krispy Kreme’s heart-shaped doughnuts are topped with one of 24 sweet edible messages, including “CRAZY 4 U,” “ILYSM” and “BE MINE,” so when words fail, fans can say it with doughnuts. The collection features four Krispy Kreme classic fillings – Cake Batter, Strawberries & KREME, Original KREME, and Chocolate KREME Filled. The specialty Valentine’s Dozen comes with a limited-edition gift box, while supplies last.

    Krispy Kreme is also making the social inbox a sweeter place. Now through Valentine’s Day, Krispy Kreme will help you respond to those awkward or just plain confusing DM experiences with the perfect Doughnut Message. Reach out on Twitter using #ValentinesDM and tagging @krispykreme.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.