An apostrophe has never been so fun. And a doughnut has never been so green.

Krispy Kreme Doughnuts is celebrating St. Patrick’s Day in unprecedented fashion by changing the name of its most iconic doughnut to O’riginal Glazed while bringing back its specially formulated green dough. Krispy Kreme’s Green O’riginal Glazed Doughnut will be available for one day only March 17, at participating shops in the U.S. and Canada.

“St. Patrick’s Day is the perfect occasion to change the color of the Original Glazed, and our customers love sharing them with family and friends,” says Jackie Woodward, chief marketing officer of Krispy Kreme Doughnuts. “What’s even rarer—like finding a four-leaf clover—is altering the name of such an iconic product. We’ve never done it. But in this instance, it’s fun and joyful, just like the holiday.”

Show your friends how you’re going green with Krispy Kreme’s O’riginal Glazed this St. Patrick’s Day using #GreenDoughnuts.

Fast Food, Marketing & Promotions, News, Krispy Kreme