Cinnabon Inc., the brand synonymous with the world’s most delicious cinnamon roll, announced that Kristen Hartman has been promoted to Brand President. In her new role, Hartman will be responsible for the brand’s strategy and continued business growth.

“We are thrilled to have Kristen step into the role as President of Cinnabon. With her business expertise, love of the customer and passion for the brand teams, we are excited for her to lead Cinnabon through its continued growth,” says FOCUS Brands COO and President, North America, Kat Cole.

After a 16-year career with Burger King, Hartman joined FOCUS Brands in 2012 as Vice President of Marketing, where she oversaw brand marketing, menu innovation and consumer engagement strategies for Cinnabon. Her leadership was instrumental in the brand’s resurgence as a global icon. In 2015, she advanced to SVP of Global Marketing for the Snack Brands where she developed unique, multichannel marketing solutions in support of FOCUS Brands’ strong global footprint. Most recently, as SVP Brand Marketing Strategy, Hartman led social media, public relations, and new concept development for all brands, and was a key contributor to marketing strategy for licensing and the Global Channels division.

Hartman’s previous contributions to Cinnabon included strategic brand positioning, evolving identity and store design, as well as comprehensive marketing and menu development to strengthen appeal among existing and new consumers. The world-renowned bakery has stayed true to its 33-year heritage of providing irresistibly delicious treats while growing to nearly 1,400 locations around the globe.  In addition to the increasing number of bakeries, Cinnabon now has over 80 licensed products in the retail marketplace.

“I am honored to have the opportunity to return to Cinnabon and, most importantly, reconnect with the franchisees who have contributed so much to the brand’s accomplishments. I’ve enjoyed watching them flourish and am excited to contribute to their future success,” says Hartman.  “It’s a wonderful feeling to be part of a brand that brings a smile and so many special memories to mind whenever it’s mentioned.”