Industry News | May 21, 2014

Krystal Doubles the Beef in New Stackers

The Krystal Company introduced Krystal Stackers, a new line of its all-beef, grilled-to-order burgers featuring twice the meat and ingredients of the Krystal, adding an indulgent big burger experience to its square bun.

Now available at all 350 Krystal restaurants, Stackers are the first major new product launch since 2010, when the chain rolled out its Game Time Wings. To celebrate, Krystal is offering Stackers at an introductory price of two for $3.

“Our loyal customers are always looking for new ways to enjoy the famous Krystal,” says Stan Dorsey, Krystal vice president of menu strategy. “They dreamed it, and we did it, doubling the flavor our fans crave while keeping our distinctive size that makes a Krystal, a Krystal.”

Stackers can be ordered in four different ways. Purists can order Stackers in the original style, served with two all-beef patties and Krystal’s traditional toppers, onions, pickles, and mustard, on a steamed bun. The Cheese Stacker adds two slices of American cheese between the two patties; the Bacon and Cheese Stacker includes bacon; and the Deluxe Stacker ramps up the flavor with lettuce, tomato, and mayo, along with the classic Krystal condiments. 

“Our founders were committed to serving the best food at the lowest prices possible,” Dorsey says. “As we innovate, we never stray from our commitment to quality and value.”

Cooked fresh-to-order all day, the doubly good burgers are also available as a combo, and fans can mix and match any two Stackers, along with an order of medium fries and medium drink.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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