To ease the stress of Tax Day, Krystal—the restaurant chain known for its iconic small, square, burgers—will be extending its popular Happy Hour pricing to the entire day on Monday, April 18. Guests visiting their local favorite participating Krystal restaurant will be able to get the brand’s classic Krystal for only $0.59 each, all day long.  Guests can also get $0.79 Krystals with Cheese or $0.99 loaded Krystals with Cheese and Bacon. It’s the brand’s way of providing a much-needed pick-me-up on a day when most Americans would love to think about anything else but money.

“The tax process is a challenging, stressful time for anyone,” says CMO Jason Abelkop. “All-Day Happy Hour on Tax Day is our way of making sure our guests are taken care of easily, deliciously, and affordably.  While we can’t promise a happy tax day, we can promise a great a day of happy deals, particularly when everyone’s pockets may feel a little lighter.”

Traditionally only available from 2 to 5 p.m. on weekdays, the Krystal Happy Hour deals have rapidly become a fan favorite for time-crunched commuters, families, and others. On Tax Day, guests will be able to take advantage of Happy-Hour deals from 6 a.m. to midnight, at participating locations, while supplies last. Krystal will also be appearing at select U.S. post office locations throughout the Southeast with free giveaway items and coupons for anyone filing last minute.

“Our brand has always believed that little things can make a big difference,” Abelkop adds. “We think there’s no better way to make Tax Day a positive experience than a small, square burger that’s sure to satisfy your appetite and your budget.” 

Marketing & Promotions, News, Krystal