The Krystal Company launched a foundation dedicated to funding important community school programs in its neighborhoods. Promoted under the tagline “Squaring is Caring,” the Krystal Foundation this month launches a three-city tour to raise money and awareness for the Foundation, which is a grant-based program dedicated to helping fund important community school extracurricular programs.
The “Squaring is Caring” Krystal Cruiser Tour features the brand’s mobile restaurant, the “Krystal Cruiser,” and partners with local organizations to raise money for neighborhood programs. Examples of the kinds of programs the Krystal Foundation will fund include STEAM (Science, Technology, Engineering, Art and Math) education, music and performing arts, culinary arts, and sports. Each community partner is selected based on the needs of that community.
The Krystal Cruiser Tour begins on September 22 and concludes on October 7. At each stop in the tour, Krystal will serve guests the classic Krystal treats its communities have enjoyed for more than 80 years. Fifty percent of the proceeds raised from food sales are being donated directly to partner organizations and the other fifty percent of the proceeds go to The Krystal Foundation. Krystal lovers in the area can lend their support by visiting one of the Krystal Cruiser appearances to purchase the restaurant brand’s iconic square Krystal hamburgers and refreshing Coca-Cola products.
The Krystal Cruiser Tour kicks off in Nashville and will then make its way to August, Georgia, and Birmingham, Alabama.
“We are thrilled to partner with amazing like-minded organizations throughout Southeast,” Jason Abelkop, chief marketing officer for Krystal says. “It is an honor to build these relationships and work toward our goal of providing our communities with the funds they need for building brighter futures.”
Krystal will be partnering with the Tennessee Performing Arts Center, Country Music Association Foundation, Augusta University Student Club Sports programs, The Family Y, and the Birmingham Education Foundation. The benefit schedule is as follows:
Krystal Cruiser Schedule
September 22: 12 a.m. to 4 p.m. at 505 Deaderick Street, Nashville to support the Tennessee Performing Arts Center
September 23: 11 a.m. to 3 p.m. at 501 Broadway to support, Nashville to support The Country Music Association Foundation
September 26: 11 a.m. to 2 p.m. at 840 Spellman Street Augusta, Georgia, to support Augusta University
September 27: 11:30 a.m. to 1 p.m. at 2215 Tobacco Rd, Augusta, Georgia, to support The Family Y
October 7: 6 p.m. to 9 p.m. at 1800 13th Ave S, Birmingham, Alabama to support the Birmingham Education Foundation