Krystal Launches Side Chik Bracket Challenge on TikTok

    Industry News | March 21, 2023
    Krystal's Side Chik biscuits.
    A winner will be crowned on April 3.

    Krystal, the home of the original slider, is heating up March brackets by launching its Side Chik Mania. Starting March 28, TikTok will be heating up with a debate on the ultimate Side Chik. Joining in on the debate will be Victor Cruz, who will crown his Ultimate Side Chik through his TikTok bracket.

    The bracket starts with four Side Chiks; Spicy Chik, Donut-Glazed Sweet Chik Biscuit, Donut-Glazed Spicy Chik Biscuit, and of course the Classic Chik. After the initial matchup, the filter puts the winner to the final matchup. Fans of the fast-food chain can submit their picks, rating their favorite versions of the slider-sized chicken sandwiches. All users must do is tilt their head to the Side Chik of their choice.

    The Ultimate Side Chik will be chosen by fans and is based on the Side Chik that is the winner of the greatest number of brackets on TikTok. Pending guest responses, Krystal will crown the ultimate Side Chik on April 3.

    Fans should be sure to cast their vote using the TikTok filter by April 3 and keep their DMs open. Pending which Chik is crowned the Ultimate Side Chik, Krystal will be DMing fans whose brackets had the same Ultimate Side Chik and “shooting their shot” with Krystal-themed surprise and delight gifts.

    We’re always aiming to tap into cultural moments, and we refuse to always ‘play by the rules.’ Getting our audience talking is the ultimate goal at Krystal,” says Ajona “Jax” Camile, Creative Marketing Director for Krystal. “So of course, we had to put our own spin on March basketball by bringing our Side Chiks courtside for their own competition.

    News and information presented in this release has not been corroborated by WTWH Media LLC.