Industry News | June 22, 2017

Krystal's Sweet & Cold Shines in Summer

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Krystal, the brand known for its steamy, hot-off-the-grill burgers, has reinvented its menu and added a new lineup of ice cold treats. The Krystal Company has developed its new Sweet & Cold menu items to complement the brand’s Hot & Steamy Krystals as the perfect kickoff for warmer weather. Famous for indulging its guests for more than 80 years, Krystal believed it was time to re-vamp the menu with a new platform that would delight guests in a completely new way.

Krystal’s Sweet & Cold menu features creamy, soft-serve ice cream cones and cups, satisfying sundaes, Kool-Aid slushies in fun fruit flavors like Green Apple and Grape, refreshing Caramel Mocha Frost blended coffee, and rich, hand-spun milkshakes.  The brand has partnered with the iconic Kool-Aid brand for its high-flavor slushies.

“Our guests are passionate about our hot & steamy Krystals,” says Alice Crowder, vice president of marketing at Krystal. “The perfect pairing to that savory flavor is a sweet, cold treat, and we’re confident that our new product line will help deliver an even more delightful taste experience.”

The Sweet & Cold menu was designed to give guests more of what they craved, and to give them more options from which to choose. Krystal is known for not cutting corners when it comes to flavor and this menu also adds great options for a morning or afternoon snack for many restaurant-goers. 

“When our guests think of Krystal, they think of delicious, satisfying, quick meals and treats,” says Crowder. “Krystal’s hot and cold crave-able treats are the perfect complement to summertime fun.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.