In celebration of National Bubble Tea Day this week, Kung Fu Tea announced they will soon launch an updated app complete with a revamped loyalty program, social sharing capabilities, and a revamped navigation to put the best of Kung Fu Tea right in the palm of your hand. The 150-location bubble tea brand has been working with LevelUp, the growth engine for restaurants, to design the new loyalty structure and digital experience, which will allow guests to earn loyalty points, pay, redeem rewards, share on social, browse the menu and more.
“Our upgraded app fully represents the fearless personality of the Kung Fu Tea brand,” says Mai Shi, marketing and public relations lead at Kung Fu Tea. “LevelUp has been an exceptional partner in crafting a custom digital experience, and they continue to innovate new ways to engage our guests. With this app redesign, we are now able to take advantage of our guests’ knack for social sharing and loyalty to turn visitors into lifelong fans.”
Kung Fu Tea worked with LevelUp to remodel their loyalty program from a visit-based rewards structure to one that focuses more directly on purchase behavior, and allows customers to earn more rewards faster. Guests now earn a “bubble” for every $2 spent at a Kung Fu Tea store; these bubbles add up to free drinks and other enticing rewards. Customers who previously earned loyalty progress will see their points appear automatically within the updated program.
The updated app also features an integration with Popdeem, a social loyalty platform that rewards users for sharing photos of their Kung Fu Tea visits and favorite drinks on the networks they use most. Kung Fu Tea’s social audience contributes to the virality of their app; in fact, their Refer-A-Friend program yields 12x more app registrants than the industry average.
“Kung Fu Tea has seen impressive growth since the launch of their app in 2016. It’s been so exciting to work alongside them and gather insights about their ever-growing customer base through our data and analytics tools,” says Allyson Klineman, director of agency services at LevelUp. “We analyzed millions of data points to tailor a new loyalty program and digital engagement suite to better reflect their guests’ desires and needs.”