Industry News | July 7, 2017

La Brea Bakery Adding Demi-Baguettes to Lineup

La Brea Bakery
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La Brea Bakery, a staple in the artisan bread community since 1989, is expanding its La Brea Bakery Reserve portfolio to include Demi-Baguettes. The inspiration for La Brea Bakery Reserve breads came from a desire to offer consumers a better option when selecting bread—one that is simple and pure. The ancient, heirloom wheat used in these breads is farmed, milled and then baked into delicious loaves, the way bread was meant to be made. La Brea Bakery Reserve is the first of its kind on the market, leading the charge for this larger food movement in artisan breads.

Now, the impressive first-to-market nationally available farm-to-table La Brea Bakery Reserve portfolio, which includes three loaves (Struan, Pain de Campagne and Fortuna Wheat Loaf), is introducing a new addition: a carefully crafted Demi-Baguette. This delicious new loaf provides consumers with another great way to enjoy the true taste of real food that they crave, conveniently available at grocery stores across the country.

  • La Brea Bakery Reserve Demi-Baguette
  • Available Summer 2017 in Kroger grocery stores
  • Reserve Demi-Baguettes weighing 8oz will be sold individually for $2 in two flavors, French and Sourdough
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