Residents, neighboring businesses, and guests of Crown, the urban inspired community in Gaithersburg, Maryland, will soon welcome the arrival of la Madeleine Country French Café. Opening in Downtown Crown, the mixed-use central section of the community, la Madeleine offers a refined fast casual dining experience complete with its signature French-inspired recipes that are made to order in a warm and relaxing environment.

To celebrate, la Madeleine is sharing its joie de vivre (joy of life) with its neighbors in Crown and the surrounding communities through an opening. La Madeleine’s Rompre le Pain, or breaking bread, rewards the first 50 guests into the café with a year of the brand’s handmade breads and fresh-baked viennoiseries (cookies, croissants, muffins and more). The café will present each of the first 50 guests certificates to redeem their rewards during a 12-month period.

“There is an undeniable buzz about the new café in Downtown Crown. Rompre le Pain celebrates our French bakery tradition and captures the excitement behind each and every opening,” says John Cahill, chief operating officer at la Madeleine. “Our first batch of fresh-baked breads will be coming out of the ovens just as our Rompre le Pain participants are filing in from the line outside the door at 6:30 a.m. We anticipate welcoming a boisterous crowd in on the first day as soon as we open.”

The distinguished bakery café, which is open for breakfast, lunch, and dinner, features more than 75 made-from-scratch menu items prepared with recipes using French techniques, including the brand’s signature Tomato Basil Soupe, Caesar Salade, Country French Breakfast, Croque Monsieur, and Chicken la Madeleine. The café also features an open display bakery where guests can see pastry chefs creating la Madeleine’s viennoiseries and pâtisseries.

Welcoming all to take a momentary break and unwind without the rush of the day in their way, the new Downtown Crown café is la Madeleine’s tenth location in the Greater Washington, D.C. area. The design reflects the brand’s new layout and décor, which unites comfort with a country French. Wood floors, hearth fireplaces, rustic beams, and a lighter color palette all accentuate the brand’s updated look and feel, creating an atmosphere to enjoy a meal with family, friends, and colleagues


Denise Lee Yohn: QSR's Marketing Guru, Fast Casual, Growth, Marketing & Promotions, News, La Madeleine