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La Madeleine,the Dallas-based country French café brand, announced today the results of its 2014 fundraising efforts to end childhood hunger. Combined guest and corporate generosity resulted in donations exceeding $400,000, surpassing la Madeleine’s 2014 philanthropic goals and strengthening its commitment to helping kids in need. One hundred percent of the monies raised go directly to funding meals for children.
“Our campaign against childhood hunger comes with heartfelt devotion,” says John Cahill, chief operating officer for la Madeleine Country French Café. “As an organization, philanthropy aimed at this cause has become part of our DNA. I am immensely proud of what the la Madeleine family has been able to accomplish. That includes our corporate team members, restaurant management, staff, guests, and of course charity partners. With 71 cafés, a company of our size is truly blessed to have the opportunity to generate such an impressive amount of fundraising dollars and to make a dramatic difference in the lives of needy children.”
The $400,000-plus sum was raised through a combination of programs that support two highly regarded charitable organizations fighting childhood hunger – Children’s Hunger Fund and Share Our Strength. Throughout 2014, la Madeleine led a variety of promotional programs and events to support the two charities.
Collaborating with Children’s Hunger Fund, la Madeleine’s Delivering Hope by the Jarful campaign provided $1 from every jar of its famous Tomato Basil Soupe purchased in café to the charity. Additionally, alongside Children’s Hunger Fund, la Madeleine launched a gift card promotion that donated $5 for every $25 gift card purchase. Plus, during each of la Madeleine’s café openings in 2014, the company made a generous donation to benefit the organization.
The brand also collaborated with Share Our Strength in the month-long, No Kid Hungry initiative. During the effort, la Madeleine donated $1 from every cookie purchase to the cause. Plus, for guests who made a $5 donation to the campaign, la Madeleine presented them with coupons worth $20 to spend at the cafés.
Now, in 2015, la Madeleine is continuing to keep its philanthropic focus on the fight against childhood hunger. It will implement a series of fundraising programs to once again take a stance to feed children who need help the most.