la Madeleine French Bakery & Café to Open Express Prototype Locations in Partnership with Walmart

    Industry News | April 14, 2021

    la Madeleine French Bakery & Café announced today that it will be sharing its joie de vivre (joy of living) with more North Texans through its innovative new Express prototype and partnership with Walmart, the world’s largest retailer.

    “We’re very excited about Walmart’s curated food service experience for customers,” says la Madeleine CEO Lionel Ladouceur. “We look forward to making it even more convenient for the DFW community to enjoy the la Madeleine experience, while also introducing our French comfort food to Walmart shoppers that are looking for more diverse dining choices.”

    la Madeleine Express will initially open in 10 test locations throughout Dallas-Fort Worth. The first is expected to open in Garland this July and the remaining nine will make their debut shortly after. la Madeleine’s Express prototype will feature a smaller footprint ranging from 980 to 2,209 square-feet.  

    la Madeleine Express will offer a convenient grab ‘n go experience as well as an option to relax and dine-in. The menu will feature fan favorites like la Madeleine’s Chicken Caesar Salad and Tomato Basil Soup, as well as some new items, like pizzas, that have been created specifically for its Walmart locations. In addition, each Express will have a small retail area where guests can purchase some of their favorite menu items and discover new offerings, such as soups, jams and sauces.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.