Industry News | May 11, 2016

La Madeleine Joins Children's Hunger Fund

image used with permission.

La Madeleine Country French Café, the Dallas-based bakery café brand with more than 80 locations nationwide, announced its commitment to raising funds that will provide 1.2 million meals to children in need through Children’s Hunger Fund.

In May, la Madeleine will launch its heartfelt effort in tandem with Children’s Hunger Fund by raising $300,000 through its “Hearts for Hope” campaign at all participating cafes nationwide.

“We are proud to partner with Children’s Hunger Fund as part of our commitment to make a difference and help in the fight to end childhood hunger,” says John Cahill, president of la Madeleine Country French Café. “Our dedication to fighting childhood hunger through our “Hearts for Hope” campaign and year-round initiatives with Children’s Hunger Fund is incredibly important to our la Madeleine family.”

The special partnership between la Madeleine and Children’s Hunger Fund has grown closer with the opening of its first distribution center in Dallas. Members of la Madeleine’s corporate team were the first volunteers to work at the new facility, which marks the second distribution center for the organization in Texas.

“La Madeleine is a special company and valued partner—one that we feel shares our devotion to serving children in crisis,” says Dave Phillips, president and founder of Children’s Hunger Fund, which has raised over $1 billion for food and other aid to more than 20 million children in the United States and worldwide.

From May 1 to 31, la Madeleine will donate $1 for every single legendary heart-shaped Linzer cookie or any other cookie purchased in café. Guests who donate $5 to the cause will receive a card with six offers for free la Madeleine favorites, worth more than $20. The card includes a variety of offers ranging from a free loaf of bread or baguette to a free specialty croissant, cup of soup, patisserie, and more. All proceeds, or 100 percent of every donation, will go directly to the Children’s Hunger Fund and each dollar donated will provide four meals for children in need.

Children’s Hunger Fund’s philanthropic partnership with la Madeleine gives loyal guests of the endearing bakery café brand a chance to make a direct and meaningful difference to children in need.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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