Industry News | February 17, 2015

La Madeleine Opens 10th Location in Greater DC Area

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Residents, neighboring businesses, and guests at Pike & Rose, the mixed-use residential, retail, and entertainment neighborhood in the heart of Montgomery County’s White Flint District, celebrate the return of la Madeleine. Opening at 11610 Old Georgetown Road, la Madeleine offers a distinctive country French café experience complete with its signature recipes that are handcrafted and made-to-order in a warm, relaxing environment. This is the fourth la Madeleine location in Montgomery County (Bethesda, Gaithersburg, Silver Spring, Rockville) and third to open regionally in the past six months.

To celebrate this highly anticipated café, La Madeleine’s Rompre le Pain, or breaking bread, will reward the first 50 guests in line at 6:30 a.m. on Thursday, February 19 with a weekly supply of the brand’sfresh-baked breads for a year.The café will present the first 50 guests with certificates to redeem their delicious rewards each week during a 12-month period.

“There is a lot of excitement about la Madeleine returning to the area, after 20 years in Rockville we are thrilled to be serving our old guests again as new. We are inviting guests to break bread with us as we honor our French bakery tradition with Rompre le Pain,” says John Cahill, chief operating officer at la Madeleine. “Our Rompre le Pain participants will be filing through the doors just as our first batch of fresh-baked breads are coming out of the oven. We are anticipating an excited crowd of guests on the first day right as doors open.”

The bakery café, which is open for breakfast, lunch, and dinner, features more than 75 made-from-scratch menu items using classic French techniques, including the brand’s signature Tomato Basil Soupe, Caesar Salade, Country French Breakfast, Croque Monsieur, and Chicken la Madeleine. The café also features an open display bakery where guests can see pastry chefs creating la Madeleine’s signature viennoiseries and pâtisseries.

The new Pike & Rose café is la Madeleine’s tenth location in the greater Washington D.C. area. The design reflects the brand’s new layout and décor, which unites comfort with a country French atmosphere—the unmistakable la Madeleine motif. Wood floors, hearth fireplaces, rustic beams, and a lighter color palette all accentuate the brand’s updated look and feel, creating an inviting atmosphere to enjoy a meal with family, friends, and colleagues.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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