Industry News | May 11, 2015

La Madeleine to Raise $250,000 for Children's Hunger Fund

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La Madeleine Country French Café, the Dallas-based bakery café brand with more than 75 locations nationwide, announced its commitment to raising funds that will provide 1 million meals to children in need through Children’s Hunger Fund.

In May, la Madeleine will launch its heartfelt effort in tandem with Children’s Hunger Fund by raising $250,000 through its “Hearts for Hope” campaign at all participating cafés nationwide.

“We are proud to partner with Children’s Hunger Fund as part of our commitment to make a difference and help in the fight to end childhood hunger,” says John Cahill, president of la Madeleine Country French Café. “Our dedication to fighting childhood hunger is an important part of who the la Madeleine family is. It’s incredibly important to us to support our communities in this way.”

From May 1 to 31, la Madeleine will donate $1 for every single heart-shaped Linzer cookie or any other cookie purchased. Guests who donate $5 to the cause will receive a card with six offers for free la Madeleine favorites, valued at $20. The card includes a variety of offers ranging from a free loaf of bread or baguette to a free specialty croissant, cup of soup, patisserie, and more. All proceeds, or 100 percent of every donation, will go directly to the Children’s Hunger Fund and each dollar donated will provide four meals for children in need.

“La Madeleine is a special company and valued partner—one that we feel shares our devotion to serving children in crisis,” says Dave Phillips, president and founder of Children’s Hunger Fund, which has raised over $1 billion for food and other aid to more than 20 million children in the United States and worldwide.

Children’s Hunger Fund’s philanthropic partnership with la Madeleine gives loyal guests of the endearing bakery café brand a chance to make a direct and meaningful difference to children in need.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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