Bakery-café brand La Madeleine plans to double its size through a refranchising initiative announced Wednesday.
The brand, which has more than 80 locations across the country, will sell entire markets of existing restaurants to multi-unit operators of other brands as well as existing La Madeleine franchisees.
These corporate markets offered for franchising total 38 locations and include Houston, Atlanta, Washington, D.C., and Louisiana. La Madeleine will continue to operate corporate restaurants in its home market of Dallas and will only sell whole markets, not individual stores. The brand currently has 20 franchised locations and has been franchising for three years.
“Our new growth strategy is unique because it offers multi-unit operators the opportunity to hit the ground running with whole markets and top-performing stores,” says La Madeleine president John Cahill in a release. “With the staff already in place and positive cash flow from the restaurants, franchisees can start growing the brand right away."
Olivier Poirot, the new CEO of La Madeleine’s parent company—Le Duff America—says that his main focus would be on growth through franchising.
“With a brand that is as strong as la Madeleine, we have a tremendous opportunity to double its size within the next five years through refranchising," Poirot says in a release. “We are looking for successful, committed partners with the desire, experience and financial ability to continue operating the restaurants to their current high standards and quickly grow our brand beyond its current footprint.”