Industry News | September 25, 2013

Las Cruces Gets Lotz Better with New Schlotzsky’s

Schlotzsky’s, home of The Original round-toasted sandwich and Fresh-from-Scratch buns, announced the opening of its newest Lotz Better location at 1763 E University Blvd, Ste A in Las Cruces. The new restaurant brings more than 40 jobs to the local economy.


Schlotzsky’s will kick-off its grand opening on September 26 at 9:30 a.m. with an official ribbon cutting with the local chamber of commerce. Doors open to the public at 10:00 a.m. for a day of fun-filled events including a ribbon cutting, games, a prize wheel, Schlotzsky’s eClub giveaways, and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free The Original (small) sandwich a week for a year.


With our addictive recipes, upbeat surroundings and funny sayings, we’re adding tremendous flavor to the Las Cruces fast-casual dining scene,” says Danny Quintana, owner of the new location, as well as a second Schlotzsky’s location in El Paso, Texas. “It’s hard not to smile when you walk into our bright new restaurant, smell the bread baking and see how much fun we have with ‘bun humor.’ The local community is in for a real treat.”


Built with Schlotzsky’s rebranding efforts in mind, the restaurant includes a co-branding deal with Cinnabon and Carvel Ice Cream. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest.


Schlotzsky’s offers more than 15 different sandwiches on its famous unique round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch crusts, freshly made-to-order tossed salads, a variety of soups and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s homemade treats, including the Cinnabon Classic Roll and CinnaPacks, as well as Carvel novelties, sundaes, shakes and soft-serve.


With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest-quality, fresh ingredients that include baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s.


The new restaurant is open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 11 a.m. to 9 p.m.

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