McDonald’s recently opened-Chicago-flagship restaurant has been transformed for the month of October. Between now and Halloween, a festive light show and Halloween themed decorations adorn the restaurant located at 600 North Clark Street. Production took more than 400 hours, approximately 10,000 individual LED lights, orange and purple outdoor spot lighting and hundreds of Jack-o-Lanterns, ghosts and skeletons framed all around the west façade of the restaurant.

This Halloween spectacle premiered this weekend, lighting up Chicago with pops of Halloween color, haunted décor and a 1,630 square foot LED light show set to spooky music. Tombstones mark some past McDonald’s favorites that premiered but didn’t stay on the menu, such as McPizza, the McD.L.T. and Onion Nuggets (really). When the clock strikes 7 p.m. local time, Trick. Treat. Win! Fright Lights! will run twice an hour until 10 p.m. local time. This entire display will be available for all to enjoy, rain or shine, through October 31.

The light show also spotlights McDonald’s introduction of a new national instant-win game. The Halloween-themed game—called Trick. Treat. Win!—gives customers two ways to play and a 1 in 4 chance to win awesome prizes instantly all month long. From food to vacations to an all-new 2019 Hyundai Sante Fe, some of the game’s top prizes available to win are showcased in the must-see Halloween display.

There are two ways to win the spooktacular prizes of the Trick. Treat. Win! Game:

  • Instantly: By peeling game pieces on select McDonald’s packaging of iconic menu items, customers have the chance to instantly win craveable and delicious food prizes like fries, a Big Mac Sandwich, Artisan Chicken or Buttermilk Crispy Chicken Sandwich, Biscuit Sandwich, small McCafé Frappé, Smoothie or Shake and snack size McFlurry. Some instant win prizes may also be special prizes like cash, or from game partners, such as PlayStation Bundles, Monster Jam Superstore gift cards and more. If the game piece is not an instant win, customers still have a chance to win by redeeming the peeled game piece for Entry Tokens that can be used to enter the Daily Sweepstakes on the McDonald’s Mobile app.
  • In the App: Collect Entry Tokens from peeled game pieces on select McDonald’s packaging and use to enter the Daily Sweepstakes in the App for a chance to win a new prize each day. Craveable McDonald’s for life is just one of the Daily Sweepstakes prizes. Additional Daily Sweepstakes prizes include an all-new 2019 Hyundai Santa Fe, Beaches Resorts Luxury Included Vacations, football fan trips, Universal Parks & Resorts trips, and an abundance of cash prizes among many others.

Trick. Treat. Win! Game pieces can be found on a variety of qualifying McDonald’s menu items including a medium hot McCafé beverage, Quarter Pounder with Cheese, 10 piece Chicken McNuggets, Hash Brown and more. Customers can play by visiting any participating McDonald’s restaurant across the U.S.

“Halloween is an exciting time across the country, and I’m excited to take the celebration to the next level with the Trick. Treat. Win! Fright Lights! show at our flagship restaurant in downtown Chicago and the new Trick. Treat. Win! game,” says Nick Karavites, McDonald’s Chicago flagship Owner/Operator.

Marketing & Promotions, News, McDonald's