Le Macaron French Pastries announced a new nontraditional franchise opportunity in the form of a mobile food cart. Folded into its overall growth strategy, the brand looks to launch this new opportunity with strategic franchise partners who are seeking flexibility with their business.
The new franchise opportunity aims to lean into the growing quick-serve and snack brand trend of kiosks, mobile carts, and express locations. As consumers’ on-the-go lifestyle continues to accelerate, Le Macaron French Pastries seeks to capitalize on these captive audiences at malls, sporting events, festivals and other gatherings. The investment for Le Macaron French Pastries’ new mobile food cart opportunity ranges between $91,7500 to $127,000.
“We wanted to create an opportunity that allows our franchisees to work in nonconventional environments and offer guests a sweet treat when they are unable to access one of our locations,” says Rosalie Guillem, CEO and co-founder of Le Macaron French Pastries. “Our products are small and can easily be eaten on the go, so a mobile food cart aligns directly with our brand. This will only accelerate our growth as we welcome a new group of franchisees looking to enter the fast-casual industry.”
Le Macaron French Pastries was founded by France natives and mother-daughter team Rosalie Guillem and Audrey Saba. The brand now has more than 45 cafés open and operating with the first non-traditional food cart already open in Sarasota, Fla. Most known for providing guests with a light dessert with lesser calories, the brand offers more than 20 flavors of macarons, as well as seasonal flavors, and the menu extends to include pastries, gelato, coffee, cakes, éclairs, and more.
“We saw an opportunity to treat the American palate with our authentic recipes while bringing our family together,” adds Guillem. “As a result of our brand’s popularity, we created a business model that can grow rapidly throughout the nation and requires zero on-site baking for franchisees. We are able to give our guests products that are always fresh and superior to others on the market as we continue to expand our concept.”
Le Macaron French Pastries closed 2017 with 45 units awarded and seeks to add new single and multi-unit franchisees in 2018. Interested prospects should have a strong desire to own a business, as well as a passion for the dessert space and success.
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