Le Macaron French Pastries, an elegant French patisserie that offers guests the finest, authentic French macarons and pastries, has announced a new mobile kiosk franchise opportunity. Folded into its overall growth strategy, the brand looks to launch this new opportunity with strategic franchise partners who are seeking flexibility with their business and a lower cost investment.
The new franchise opportunity aims to lean into the growing quick-serve and snack brand trend of kiosks, mobile carts, and express locations. As consumers’ on-the-go lifestyle continues to accelerate, Le Macaron French Pastries seeks to capitalize on these captive audiences at malls, airports, sporting events, festivals and other gatherings.
“We wanted to create an opportunity that allows our franchise owners to work in nonconventional environments and offer guests a sweet treat when they are unable to access one of our locations,” says Rosalie Guillem, CEO and co-founder of Le Macaron French Pastries. “Our products can easily be eaten on the go, so a mobile kiosk aligns perfectly with our brand. This will only accelerate our growth as we welcome a new group of franchisees looking to enter the fast-casual industry.”
The mobile kiosk investment ranges between $91,000 to $127,000—making it an ideal opportunity for entrepreneurs who are looking to enter the space at a lower investment with a simple business model and unlimited growth potential. Le Macaron French Pastries operates through a simple business model that requires zero on-site baking from franchisees. All products are made by French Chef Didier Saba in the kitchen headquarters, allowing café owners to focus on customer service.
Le Macaron French Pastries was founded by France National and mother-daughter team Rosalie Guillem and Audrey Saba. The brand now has more than 50 cafés open and operating with two mobile kiosks open in Sarasota, Florida and Pittsburgh, Pennsylvania. Most known for providing guests with a light dessert with lesser calories, the brand offers more than 20 flavors of macarons, as well as seasonal flavors, and the menu extends to include pastries, gelato, coffee, cakes, éclairs, and more.
“We opened a Le Macaron French Pastries mobile kiosk because of the simplistic business model, reduction in overhead costs and finding real estate for the cart is easier since it has a smaller footprint,” said Luke Freshwater, owner of Le Macaron French Pastries in Pittsburgh. “We are seeing incredible success because the French macarons are a high-quality product and we are able to connect with our customers since we have such a small and passionate staff.”
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