T3, the Austin-based innovation agency, has been selected by Le Pain Quotidien to assist with the bakery restaurant’s global digital transformation efforts, including its website, online ordering and loyalty program. A major focus is to deliver a seamless experience for guests as they order from Le Pain Quotidien stores around the world by redesigning the brand’s digital ordering systems.
“We selected T3 because of their deep understanding of the restaurant industry and their ability to apply customer-driven insights, technology and creativity to bring our brand closer to our guests,” says Massimo Mallozzi, Vice President of IT, at Le Pain Quotidien.
“We are thrilled to partner with Le Pain Quotidien to enhance their digital capabilities on a global basis,” says Ben Gaddis, T3 president. “Le Pain Quotidien has a strong and differentiated brand expressed by a passion for high-quality food, pure ingredients, and a warm, authentic customer experience. We are excited about the opportunity to enhance this through digital experiences to build trust and relationships with guests who are passionate about food.”
The addition of Le Pain Quotidien is part of a year of unprecedented growth for the agency. T3 now has 15 quick-service clients on its roster, including Pizza Hut, Cinnabon, Auntie Anne’s, Moe’s Southwest Grill, Torchy’s Tacos, Schlotzsky’s, McAlister’s, Carvel, and Hopdoddy Burger Bar.
