Legacy Brand Golden Chick Booms at 17 Percent Growth

Golden Chick, the Texas-based chicken legend that has prided itself on treating guests like family for the past 48 years, announced ongoing expansion and momentum numbers that landed the brand in the top tier of growth among all U.S. quick-service restaurant chains in 2015.

The brand grew more than 10 percent annually in 2013 and 2014. More than 20 new locations in 2015 will lead to 17 percent growth over 2014.

“Golden Chick is an established brand with a loyal following, and over the past several years we’ve been working on a careful development strategy to renew our image and introduce new fans to our signature taste. Expansion this significant is rare for any mature quick service-restaurant brand, especially in the chicken category, and we’re focused on providing the power, expertise, and resources to keep supporting our large-scale expansion initiatives,” says Mark Parmerlee, CEO of Golden Chick.

There are more than 30 Golden Chicks in the development pipeline for 2016, and three sizable development agreements should generate 110 new restaurants within the next 10 years. Parmerlee adds, “Our strategic approach to backfilling existing core markets to enhance media efficiency while growing in new markets in the south has set us up for sustained store count and same store sales growth.”

Golden Chick’s best-known menu choices include juicy Original Golden Tenders, marinated fried chicken, Golden Roast Chicken, and Farm Raised Catfish, as well as a variety of salad choices for those seeking a lighter option. Gourmet chicken salad and the restaurant’s famous yeast rolls are also favorites.

The brand recently underwent significant remodeling updates that included all 148 restaurants, and now that the new concept has been tested, Golden Chick is ready to accomplish high velocity growth goals and has the corporate infrastructure in place to support the growth.

“In 2014, we rolled out a redesign that gave the brand an updated look. Our new image has opened the door for Golden Chick to appeal to younger and more diverse demographics, but we’ve managed to keep our longtime fans happy, too. More than half of our growth in the last few years has come from existing franchisees increasing their investment in the brand. Being a company worthy of that level of confidence from our Franchise Partners is something we’re very proud of,” Parmerlee says.

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