Mocapay, a mobile commerce solution provider, announced today the expansion of its strategic partnership with Lettuce Entertain You, one of the nation's leading independent restaurant groups, to mobile enable Lettuce Eats Frequent Diner Club.
Lettuce Entertain You patrons will be provided a more convenient and engaging channel to earn points and redeem rewards for food at its more than 80 restaurant locations in seven states.
Since May 2010, Wow Boa, a restaurant concept created by Lettuce Entertain You, has utilized Mocapay's mobile platform to provide mobile gift cards, mobile marketing, mobile coupons, and mobile "comp cards" to patrons.
Building upon the great success of this program, Lettuce Entertain You will now mobilize its 25-year-old frequent diner club that includes more than 100,000 members, giving patrons easy access to their frequent dining membership and real-time updates on points and rewards.
Patrons can interchangeably use their plastic loyalty card and mobile phone to collect points and redeem offers from a single account, providing more choice and flexibility.
"Mobile has demonstrated for us the importance of reaching customers that are on the go and rely on real-time information, whether it be restaurant news, promotions, or incentives," says Bob Wattel, founding partner and creator of the frequent diner club at Lettuce Entertain You. "Deepening our partnership with Mocapay by mobilizing our frequent diner program provides an additional opportunity for our customers to interact with our restaurants."
Using Mocapay's software-as-a-service (SaaS) solution, Lettuce Entertain You is able to integrate mobile into its existing point-of-sale equipment, loyalty program provider, and application provider.
Using Mocapay's patented token-based solution, Lettuce Entertain You will be the first restaurant chain to mobilize loyalty via a single-use, perishable token that is used to validate and authorize transactions, while the sensitive consumer information is securely stored in the cloud.
"We have seen tremendous success with Wow Bao's mobile comp card, mobile marketing, and mobile gift card program," says Mocapay's CEO Doug Dwyre. "We are thrilled to expand our existing relationship with Lettuce Entertain You by mobilizing one of the largest restaurant loyalty programs in the country."
Brands in various verticals can leverage mobile to offer customers real-time access to information, rewards, and incentives that ultimately increase customer visits and sales opportunities.