Industry News | April 17, 2009

Lifeware Debuts Online Foodservice Platform

Lifeware TEK announced today the launch of its premier online foodservice platform, i COOK Professional, at the National Restaurant Association Show May 16-19 2009. Offering essential business-building tools including nutrition calculator with ESHAdata nutrient information, recipe costing, menu engineering and recipe management system, i COOK Professional provides restaurant operators with a cost-effective, turnkey system for controlling costs and maximizing profitability.

i COOK Professional is the result of continuous market research with restaurant operators and a parallel ongoing dialog with leaders in the foodservice arena over the past 18 months. By automating time-consuming operational processes including recipe management, costing and inventory, i COOK Professional enables the operator to optimize resources and focus on growing their business--an increasing concern.

Additional features of i COOK Professional include online foodservice distributor/manufacturer product catalogs, social networking, and real-time messaging. Connecting key foodservice stakeholders, i COOK Professional establishes a new channel for direct communication between manufacturers, distributors, operators, and consumers. Targeted marketing mechanisms offer foodservice marketers a unique and dynamic direct network for promotional and advertising appeals.

According to Steven Kent, Lifeware TEK CEO, "i COOK Professional is launching at a critical time in the foodservice industry. As restaurants face a challenging economic climate, i COOK Professional offers outstanding value as an affordable business solution enabling operators to manage their businesses operations efficiently while enhancing their customer bases."

Promoting the i COOK Professional software, Lifeware TEK is offering complimentary one-year subscriptions to foodservice operators who sign up before the National Restaurant Association Show on May 16th on the i COOK Professional information site: .

For more information, please call 904-794-7070 or go to: .

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