Industry News | February 15, 2017

Lilly Pulitzer Bottles Now Available at Starbucks

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A little bit of sunshine can be hard to find this time of year. But starting February 15, Starbucks customers can get their own splash of the tropics with a limited-edition collection of S’well bottles, designed by iconic fashion brand Lilly Pulitzer and inspired by the Palm Beach lifestyle.

The 17-ounce S’well bottles, which keep drinks cold for 24 hours and hot for 12 hours, will be available in 4,000 U.S. Starbucks locations, as well as online later this spring, while supplies last.

They will feature four colorful designs hand-painted in the Lilly Pulitzer print studio:

“Wrapping Lilly Pulitzer prints on our bottles instantly transported us to summer days and had us itching to head to the beach with a bottle full of Starbucks Cold Brew,” says Sarah Kauss, S'well founder and CEO. “They are the perfect accessory for warm, sunny days or for daydreaming about them in the middle of winter.”

This is the first time Starbucks has featured Lilly Pulitzer in its stores, a brand that has been embraced by generations of sun-followers. Lilly Pulitzer first created her signature sleeveless dress in 1959 to wear as a uniform at her Palm Beach juice stand, its print a colorful pink, green, yellow and orange to camouflage juice stains. Soon, she began selling more of her “Lillys” than juice and her eponymous brand reimagined American resort wear.

The collaboration between the three brands now brings the bohemian playfulness of beach life to customers around the country. Or, as Janie Paradis, Lilly Pulitzer’s Senior Vice President of Marketing and Creative Communications said, “It’s the must-have sidekick for all things sunny.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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