Lime Fresh Mexican Grill, a South-Florida-born fast-casual Mexican restaurant concept, plans to open five locations in the next 24 months. Slated for May of 2017, the Palm Beach Gardens location (3331 Northlake Boulevard) will be the first to open in the new store roll-out.
Recently purchased by EverFresh Endeavors LLC, Lime Fresh Mexican Grill boasts a buzzing social atmosphere with neighborhood appeal and prides itself on providing outstanding service to regulars and new customers alike. Elevating the standards of the fast-casual industry, Lime offers Mexican-inspired dishes made with quality ingredients sourced daily from local vendors and prepared without the use of microwaves or freezers. LIME Fresh Mexican Grill currently has nine locations throughout South Florida (Doral, Downtown Dadeland, Palm Beach Gardens, Pembroke Pines, Plantation, South Beach, West Boca Raton, and West Kendall), plus one on-campus location at the University of Miami. Five additional LIME Fresh locations are slated to open in Aventura, Brickell Dania Beach, Midtown Miami, and North Miami in the next 24 months
In 2004, Lime opened its first location with a modest 800-square-foot store on Alton Road in South Beach. The concept quickly established a following of Lime craving fanatics while expanding to other locations throughout Miami-Dade and beyond. Now under the direction of EverFresh Endeavors, Lime has renewed its core mission to elevate the standard of the fast-casual segment by providing guests with unparalleled customer service and fresh, quality ingredients.
EverFresh Endeavors, based in Fort Lauderdale, is comprised of an impressive team of industry veterans.
CMO Nick Castaldo has over 30 years of experience in the chain restaurant industry and is responsible for Lime’s branding, marketing, and public relations. He was an equity partner and member of the founding management team of Anthony’s Coal Fired Pizza and served as President, Senior Vice President/Chief Marketing Officer and Board Member for 12 years. He also served for eight years as President of Pollo Tropical, a Miami-based, fast-casual restaurant chain and held executive positions at a number of industry-leading restaurant corporations.
CEO Vinay Rama is a life-long hotelier with experience in hotel investments, development, operations and brokerage. Starting with entry level positions in housekeeping and food operations, Rama advanced into the ranks of hospitality management before moving into a corporate position in sales and marketing. Rama is a graduate of Cornell University School of Hotel Administration.”
EverFresh currently has two franchisees developing the Miami, Broward and Palm Beach markets. Left Field Holdings LLC is represented by Grant Gussin, President, which owns and operates the three Lime Fresh restaurants in Downtown Dadeland, West Kendall, and Doral in Miami. Franchisee group Salsa Management Inc., run by Nick Boros and David Pettit, owns and operates three Lime Fresh restaurants at The Shops at Pembroke Gardens in Pembroke Pines, The Fountains in Plantation, and Shadowood Square in Boca Raton.
