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    Lion’s Choice Launches New Platter Offerings

  • Industry News September 9, 2019
    Lion's Choice
    Lion's Choice was founded in 1967.

    Lion’s Choice unveiled new and refreshed platter offerings for a limited time. Available now through December 2 at all locations, guests can enjoy their choice of one meat (roast beef or turkey) topped with home-style gravy and served on Texas toast with two sides, including new offerings like mashed potatoes and green beans, for $7.99.

    The iconic St. Louis brand has been famous for their ridiculously good roast beef sandwiches since 1967. And now, with fall around the corner, the Lion’s Choice platters offer a new highly-customizable option of comfort food favorites.

    Each Lion’s Choice platter is served with a choice of protein (famous roast beef or roasted turkey) over Texas toast and topped with gravy, along with two home-style sides: mashed potatoes, green beans, steamed broccoli, baked potato, French fries, mac ‘n cheese, or coleslaw. The slow-roasted, 100% lean real beef is cooked fresh every day, made to order, and sliced thin with a dash of seasoning. The turkey is roasted fresh in the oven daily, and made to order. Lion’s Choice’s new sides are also available for purchase a la carte through December 2. Lion’s Choice previously offered platters in 2007 but the re-launch offers new and improved recipes from the gravy to the sides.

    “Lion’s Choice Platters are a fan favorite so we wanted to bring them back as the weather begins to cool for fall,” says Michael Kupstas, President and CEO of Lion’s Choice. “Before a heritage product returns to market, we look to accommodate the revolving preferences of consumers. Today, that means complete customization so we brought seven new sides to the table, offering guests endless choices for their perfect platter.” Previously, guests only selected their choice of protein and had mashed potatoes and green beans for sides.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.