Lion’s Choice Releases Collaborative Streetwear Collection

Lion’s Choice announced the launch of a collaborative streetwear collection with St. Louis’ popular clothing company, Arch Apparel. The Pride of St. Louis Arch Apparel X Lion’s Choice line launches today, August 12 at 10 a.m., in-store at Arch Apparel (2335 S Hanley Rd, Brentwood, MO 63144) and online at http://www.archapparel.com/. The collection features fashionable clothing and accessories, inspired by St. Louis’ iconic restaurant, Lion’s Choice, known for its famous roast beef sandwiches, crave-worthy fries, and frozen custard. Arch Apparel worked with Lion’s Choice brand assets to create a line for the whole pack, including a variety of men and women’s tees, outerwear, baby onesies, hats, accessories, and more. Shop the Pride of St. Louis Lion’s Choice X Arch Apparel Collection online now.

President and CEO, Michael Kupstas says: “Lion’s Choice is proud to be a St. Louis-based company for more than 50 years. With more than 30 locations in Missouri, it was paramount to collaborate with partners that share our values and ‘pride of St. Louis.’ Arch Apparel diligently promotes all things wonderful about this city, and many of their shoppers grew up eating Lion’s Choice so we’re thrilled to unveil the affordable streetwear collection.”

A launch party to celebrate the release of the collection will be held on Monday, August 19 from 2-6 p.m. at Arch Apparel (2335 S Hanley Rd, Brentwood, MO 63144). The Lion’s Choice food truck will be on-site for guests to purchase its famous roast beef sandwiches, crave-worthy fries, and more. Attendees can shop the Pride of St. Louis Lion’s Choice X Arch Apparel collection and enjoy drawings for prizes and giveaway,

“Lion’s Choice is our neighbor just a few doors down on Hanley Road, and we are huge fans. We look to collaborate with brands that have an iconic connection to St. Louis, and Lion’s Choice definitely has that. We really think St. Louis is really going to love this,” says Aaron Park, Owner of Arch Apparel.

Founded in 1967, Lion’s Choice has become an iconic St. Louis restaurant brand. Now with almost 30 locations, Lion’s Choice is known for its famous roast beef sandwiches, crave-worthy fries and frozen custard.

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